How our data works

Every number is either from the official Etsy Open API v3 or computed from it — and we tell you which. We never scrape etsy.com.

What Etsy publishes (badge: API)

• Competing listing counts, listing views and favorites (lifetime), prices, tags, creation dates, categories
• Shop lifetime sales, reviews, rating, admirers, active listing counts, opening date

What Etsy does not publish

• Search volume, click-through rate, per-listing sales, buyer demographics. We never fabricate these. Google Keyword Planner volume can be shown, labelled as Google.

What we compute (badge: EST)

• Keyword Difficulty (0–100) = 0.7 × log-scaled competing listings (100 → 0, 10M → 100) + 0.3 × incumbents' favorites-per-view relative to 10%.
• Opportunity (0–100) = 0.6 × (100 − KD) + 0.4 × demand index (average views per day of ranking listings × 4, capped at 100).
• Competition band: Low < 20K · Medium < 200K · High ≥ 200K listings.
• Trend Buzz: per tag across sampled listings, Σ(1 + log₁₀ views + 2·log₁₀ favorites), normalised to the hottest tag.
• Hot products: listings ≤ N days old ranked by favorites ÷ days since creation.
• Sales velocity: (lifetime sales today − N days ago) ÷ N, from daily snapshots.
• Rank position: your listing's position in the Etsy API's relevance-sorted results (top 300). Close to, but not identical to, etsy.com, which also personalises results.
• Listing audit: 18 weighted checks derived from Etsy's listing limits and ranking best practices.

The term "Etsy" is a trademark of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.